Hello, I’m Genae.
I was born in Colorado on the unceded territory of the Ute tribe, and now live in what is now known as Lafayette, Colorado — traditional homelands of the Arapahoe and Cheyenne peoples. My story has taken many paths and pivots - both literally (around the world) and also figuratively (in my career).
With a background in environment and development, Genae Lako Communications was founded after I moved from crafting visions and design from the physical space in floral design to the digital space in communications, branding, and organizational identity. I often draw inspiration from this diverse background that encompasses not only floral design but also my experience as a doula, supporting women in childbirth, and international sustainable development. I view communications as strategically and holistically tied to human capacity, process, and relationship with one another and with the world around us.
I consider myself a professional adventurer and lifelong learner, and strive to be a helper: to tell the stories of people who are on the ground, doing the work that is changing the world in real and meaningful ways. Those stories create connection and give purpose.
A few fun facts about me:
I’ve lived (or traveled to) over 20 countries around the world.
Most Thursday mornings before work you will find me hiking to a mountaintop in the Flatirons above Boulder
I attended the University of Washington, where I earned a Master of Communications and Digital Media
I have three kids that keep me adventuring and working hard, even when I tire
My Services
Strategic Communications
A deep dive in organizational identity, public relations plans, and values-based communications strategy.
Specialties
Organizational Identity
Communications Strategy
Values Based Communications
Mission Driven Marketing
Communicate your value to the world. Don’t just sell products, build brand loyalists and relationships with your customers through authentic connections and transparent communication.
Specialties
Social Media and Community Building
Brand Identity & Awareness
CPG & E-Commerce
Data Driven Results
Marketing
Have a project?
I’d love to hear from you.